
Brussels Airlines is the leading airline group flying to and from Belgium, offering its customers a safe, reliable, punctual, caring and innovative service with a smile.

Thanks to its commercial and operational experience Brussels Airlines is in a unique position as a key player in the African market flying to 14 African destinations:
Abidjan Ivory Coast
Banjul Gambia
Bujumbura Burundi
Conakry Guinea
Dakar Senegal
Douala Cameroon
Freetown Sierra Leone
Kigali Rwanda
Kinshasa Democratic
Republic of Congo
Luanda Angola
Monrovia Liberia
Nairobi Kenya
Uganda Entebbe
Yaoundé Cameroon
On the medium-haul routes Brussels Airlines flies to:
Helsinki Finland
Moscow Russia
Tel Aviv Israel
The European network (covering more than 50 premium destinations) offers smooth connections to all African flights.
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Potential readership
600,000+ readers per issue
Published bi-monthly
Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec
Average flight time
5.5 hours
b.spirit! is a unique in-flight magazine combining lifestyle features, current affairs, business news and city guides focused on Brussels Airlines medium/long haul network, written for the business and high-end leisure traveller. All to a high-quality standard of editorial, photography and production.
A constant companion and reference tool, the magazine also showcases the extensive range of duty free products available onboard and the great range of audio and video entertainment available on each flight. b.spirit! is multilingual with features in English, French and Flemish.
The passengersb.spirit! reaches a higher percentage of affluent AB1 travellers than any other airlines’ inflight magazine. Passengers aboard these flights comprise executive travellers and business entrepreneurs who choose Brussels Airlines as a trusted source to travel both efficiently and economically.
Editor’s noteWith b.spirit! my primary purpose is to excite passengers about business and travel in Africa by providing insightful features, interviews and guides that appeal to business and leisure travellers. To date b.spirit!, which is published in English, French and Dutch, has featured exclusive interviews with high-profile individuals – such as Senegalese music legend Youssou N’Dour and Kenyan Nobel Peace Prize winner Wangari Maathai, to name but a few. Travel and topical features written and illustrated by award-winning writers and photographers have covered subjects as diverse as child soldiers in Sierra Leone, surfing in Liberia, micro-finance loans in Uganda and the lesser known hotspots to holiday in across Africa. Chloë Greenbank

Published bi-monthly, the magazine has multiple touch points:
b.spirit! offers the advertiser:
bspiritmagazine.com, the online version of the magazine, is linked directly to the Brussels Airlines website brusselsairlines.com
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