Advertising
The airline
Brussels Airlines is the leading airline group flying to and from Belgium, offering its customers a safe, reliable, punctual, caring and innovative service with a smile.
Destinations
Thanks to its commercial and operational experience Brussels Airlines is in a unique position as a key player in the African market flying to 14 African destinations:
Abidjan Ivory Coast
Banjul Gambia
Bujumbura Burundi
Conakry Guinea
Dakar Senegal
Douala Cameroon
Freetown Sierra Leone
Kigali Rwanda
Kinshasa Democratic
Republic of Congo
Luanda Angola
Monrovia Liberia
Nairobi Kenya
Uganda Entebbe
Yaoundé Cameroon
On the medium-haul routes Brussels Airlines flies to:
Helsinki Finland
Moscow Russia
Tel Aviv Israel
The European network (covering more than 50 premium destinations) offers smooth connections to all African flights.
Potential readership
600,000+ readers per issue
Published bi-monthly
Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec
Average flight time
5.5 hours
The magazine
b.spirit! is a unique in-flight magazine combining lifestyle features, current affairs, business news and city guides focused on Brussels Airlines medium/long haul network, written for the business and high-end leisure traveller. All to a high-quality standard of editorial, photography and production.
A constant companion and reference tool, the magazine also showcases the extensive range of duty free products available onboard and the great range of audio and video entertainment available on each flight. b.spirit! is multilingual with features in English, French and Flemish.
The passengers
b.spirit! reaches a higher percentage of affluent AB1 travellers than any other airlines’ inflight magazine. Passengers aboard these flights comprise executive travellers and business entrepreneurs who choose Brussels Airlines as a trusted source to travel both efficiently and economically.
Editor’s note
With b.spirit! my primary purpose is to excite passengers about business and travel in Africa by providing insightful features, interviews and guides that appeal to business and leisure travellers. To date b.spirit!, which is published in English, French and Dutch, has featured exclusive interviews with high-profile individuals – such as Senegalese music legend Youssou N’Dour and Kenyan Nobel Peace Prize winner Wangari Maathai, to name but a few. Travel and topical features written and illustrated by award-winning writers and photographers have covered subjects as diverse as child soldiers in Sierra Leone, surfing in Liberia, micro-finance loans in Uganda and the lesser known hotspots to holiday in across Africa. Chloë Greenbank
Distribution
Published bi-monthly, the magazine has multiple touch points:
- In the seatbacks of every Brussels Airlines medium/ longhaul flight.
- Circulated to businesses, embassies, chambers of commerce and individuals by Brussels Airlines locally based country managers
- Pier A & B lounges at Brussels Airport
- Hotels, ticket desks and at outstation airports
The right audience
b.spirit! offers the advertiser:
- A premium environment to engage a unique, wealthy and captive audience, one that cannot be reached more cost effectively elsewhere
- Editorially focused on Brussels Airline’s medium/long haul routes, particularly its unique African routes – the only inflight magazine tailored in this way offering advertisers minimum wastage
- An opportunity to reach readers on board with no other distractions with plenty of time to spend with the magazine and your advertising message
bspiritmagazine.com, the online version of the magazine, is linked directly to the Brussels Airlines website brusselsairlines.com
AD EXAMPLES
 Full page |
 Advertorial |
 Double page spread |
|
 Half page |
 City guide banner |
PUBLISHING SCHEDULE
